Advice to those who are striving for elite performance
Built on experience across investment banking, music festivals and hospitality
ABOUT
LANE FOUR CONSULTING
As a teenager, I was a champion swimmer in Western Australia — and still hold a number of records today.
In swimming, lane four is the centre lane — reserved for the top qualifier. It offers the clearest view and the best position to execute your race strategy.
That mindset stayed with me.
My career has taken me from investment banking in London to founding and operating businesses here in Western Australia across music festivals, craft brewing and hospitality venues— working through both growth and complexity.
Lane Four Consulting brings that experience together — offering practical, commercially grounded advice shaped by my life journey.
HOW I CAN HELP
Strategic Advisory
Advise on business plans, strategic direction and corporate structures.
I work with founders, directors and management — helping define strategy, assess opportunities and make better decisions.
Corporate Transactions
Raising capital, deal structuring and executing transactions.
Drawing on a mergers and acquisitions background and more recently business start ups, I support businesses through capital raises, acquisitions and key commercial negotiations.
Turnaround and Growth
Turning strategy into execution.
From early-stage growth to operational improvement, I work alongside businesses to improve performance throughout their journey.
Hospitality and Cultural Industries
Deep experience in the live music sector, hospitality venues, festivals and cultural organisations.
I bring hands-on insight into sectors where business advisory is needed the most — combining commercial discipline with an understanding of how these businesses actually operate within a challenging and changing market.
HOW I WORK
I work closely with a small number of clients at any one time — providing direct, practical advice shaped by experience.
Engagements are tailored depending on the client and advise required — from short-term strategic input through to ongoing advisory and non-executive director roles.